DEL MAGUEY

This psychedelic spot for the famous Mezcal brand was a blast to put together. As an animator on the project I was able bring even more life to these already vibrant visuals.

Our approach was to add motion to as many elements in frame as possible, with parallax to create a subtle feeling of depth, or even rigging the hummingbird and scorpion to add life to the desert world.

During the animation process we liked to think this is how you’d see the world after a few sips of Del Maguey.