2022 MOTION PROJECT
NIKE TRAIL BLAZER
Our approach for this project was to utilize an interesting process to achieve a result that seamlessly fit into Nike’s branding. This meant relying on and experimenting with as many practical techniques as we could. Capturing elements in camera, running stock footage through a scanner, and animating with shoelaces were some of the many ideas that can be found in the end product.
The final result is a digital and tactile mashup that leans into the beauty of rough edges.
ROLE - Concept, Design, Animation, Director
PROCESS
We filmed the moments of the sneakers ourselves and digitally effected them to blend into our desired look and feel.
By printing and scanning frames of stock footage we were able to get an incredibly tactile look.
We used found materials in our school, homes, and neighborhood for the swoosh photography.
CREDITS
Design, Animation, and Direction by Daniel Geiszler & Luke Shelley