2024 MOTION PROJECT
TERMINIX
FCB Chicago came to Sarofsky in early 2024 to begin working on End Tags and Youtube Bumpers for their upcoming campaign for Terminix. What seems like a simple project ended up being an absolute blast to work on. It’s not often that the words “logo animation” and “bug stomp” exist in the same sentence, but in this case that was just where we started.
ROLE - Designer, Animator
END TAGS
The end tags provided a simple framework for us to create within. The same simple beats had to be hit, but each pest needed a different treatment and method of the X being used to dispatch of them.
These were placed at the end of broadcast ads that pertained to each pest, allowing for an end tag customized for the spot.
BUMPERS
The bumpers gave us a space to get more creative with how the pests move and to visualize the problems they create.
Unlike the end tags the bumpers needed to tell an entire story on their own.
CREDITS
Made at Sarofsky for FCB Chicago
Executive Creative Director - Erin Sarofsky
Executive Producer - Steve Anderson
Creative Director - Cat McCarthy
Produced by - Will Townsend, Erik Crary & Dylan Ptak
Animated by - Mollie Davis (Pest Rigs), Matt Nowak, Nick Gardner, Davis Chu, & Luke Shelley